Where is the Cabbage Trail?

As Nova Scotians, we have all had encounters with the wonderful tourists who choose to spend their vacation time and money in our province.

While we are thrilled they are choosing our area over every other destination in the world, contributing to our economy and helping provide jobs and small business growth to the region; we have likely had a few “xenophobic” moments too. These are the moments where your normal commute to your local grocery store goes from 10 minutes to 25 because of the convoy of RVs and jam packed minivans leisurely cruising along the roadways soaking up the scenery and looking for the next best “selfie” backdrop. These are the moments where an inquisitive and enthusiastic visitor strikes up a conversation with you and asks what you feel to be the most random and bizarre questions about the area, lifestyle, culture or people.

My sister worked at one of the province’s Visitor Information Centers a number of years ago and a visitor came in asking where the “Cabbage Trail” was, of course, they were really looking for the world-famous Cabot Trail. During summer hospitality jobs I have had, I have been asked some interesting questions as well. As you read this, I am sure many of you are reminded of times you have been in similar scenarios.

In these scenarios, you have two options: allow yourself to get annoyed or amused and turn it in to an opportunity to be an ambassador for your community and province.

Everyone should take on an ambassador role to showcase the region and share information. These opportunities can turn in to extra tourism dollars spent in your town and perhaps even new friendships from these interactions with visitors. We are known for our hospitality and we showcase ourselves very well. Let’s make sure we continue to do this. Not only do these interactions add value to the visitor’s experience in Nova Scotia, you have the opportunity to engage with people from around the world and various cultures and backgrounds without leaving your home. It is a win-win opportunity for everyone.

Take the time to learn and experience what is in your area so you can help educate tourists of where to go and what to do in your area. Getting these tips and opinions from local residents is the best!

An instructor in the faculty of Hospitality & Tourism Management at the Shannon School of Business at Cape Breton University, SMAC (Stephanie MacPherson) is a self-proclaimed tourism diva. Follow her on twitter @smactourismdiva and check out her blog at smacthetourismdiva.wordpress.com.